: Este libro de texto universitario explora los conceptos te�ricos del comportamiento del consumidor y la investigaci�n de marketing, junto con sus aplicaciones pr�cticas. A trav�s de sus cap�tulos, se examinan los fundamentos y modelos para evaluar el comportamiento del consumidor, el impacto de las estrategias de marketing, las influencias ambientales (culturales, subculturales, de clase social, familiares y personales), los determinantes espec�ficos del comportamiento del consumidor (motivaci�n, aprendizaje, memoria, autoconcepto, actitudes) y los procesos de decisi�n de compra. Incluye estudios de caso y preguntas de discusi�n. EAN: 9780070387584 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: Consumer Behavior: Concepts and Applications Autor: David L. Loudon| Albert J. Della Bitta Editorial: McGraw-Hill Inc.,US Idioma: en P�ginas: 727 Formato: tapa blanda.

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Bibliographic Details

Title: Consumer Behavior: Concepts and Applications
Publisher: McGraw-Hill Companies
Publication Date: 1984
Language: English
ISBN 10: 0070387583
ISBN 13: 9780070387584
Binding: Soft cover
Edition: 2nd Edition
Condition: Bueno

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Book by Loudon, David L., Della Bitta, Albert J.

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