Consumer Behavior: Concepts and Applications (McGraw-Hill Paperbacks)
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Language: English
Published by McGraw-Hill Companies, 1979
- Softcover
- Used
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-
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Softcover
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Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.
Seller Inventory # OTV.0070387532.VG
- Title
- Consumer Behavior: Concepts and Applications (McGraw-Hill Paperbacks)
- Author
- Loudon, David L.
- Publisher
- McGraw-Hill Companies
- Publication year
- 1979
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0070387532
- ISBN 13
- 9780070387539
Consumer Behavior: Concepts and Applications 4/e is written as an introduction to consumer behavior for the upper-level marketing student,and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter,managerial reflections,discussion topics,projects,and end notes.
"Synopsis" may belong to another edition of this title.
-OnTimeBooks-
Phoenix, AZ, U.S.A.
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