Consumer Behavior Essentials You Always Wanted To Know
Language: English
Published by Vibrant Publishers, 2025
- Hardcover
- New

Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
US$ 74.98
Quantity: Over 20 available
Add to basketItem description from seller
New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # L2-9781636513287
- Title
- Consumer Behavior Essentials You Always Wanted To Know
- Author
- Ibarreche, Pablo; Publishers, Vibrant
- Publisher
- Vibrant Publishers
- Publication year
- 2025
- Condition
- New
- Binding
- HRD
- Language
- English
- ISBN 10
- 163651328X
- ISBN 13
- 9781636513287
- Item weight
- 485 grams
- Series
- Book 36 of 77: Self-Learning Management Series
Understand consumer behavior through the lens of marketing psychology, segmentation, tribal marketing, and actionable consumer insights.
Consumer Behavior Essentials You Always Wanted to Know is designed for students, marketing managers, and executives who want to connect more effectively with their audience. In a fast-changing marketing landscape, this book offers a practical guide to decoding customer preferences and building lasting relationships with specific consumer segments.
Inside this consumer behavior book, you will find:
- A clear introduction to marketing through the lens of consumer psychology.
- Techniques to identify and analyze key consumer tribes and their unique behaviors.
- Targeting strategies, segmentation methods, and the 4Ps framework for crafting focused, consumer-driven marketing campaigns.
- Guidance on tailoring messages that resonate with the values and aspirations of each tribe.
- Approaches to build strong brand loyalty through consistent, audience-aligned campaigns.
- Methods to leverage consumer insights for data-driven decisions and sustainable growth.
- Real-world business examples, chapter-wise quiz questions, and practical templates.
Part of the Self-Learning Management Series, this book serves as a practical reference for anyone looking to strengthen their understanding of consumer behavior and apply it in real marketing scenarios. With its blend of concepts, examples, and exercises, it helps readers develop the insight needed to make informed, customer-focused marketing decisions.
"Synopsis" may belong to another edition of this title.
About the Author
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
"About the title" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
|---|---|---|
| First item | US$ 5.64 | US$ 5.64 |
Payment methods
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Hardbacks, PaperbacksSeller's business information
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