Consumer Behavior in Fashion. This item is unavailable.
Rabolt, Nancy, Solomon, Michael
18 ratings by Goodreads
Language: English
Published by Pearson Education, Limited, 2008
- Hardcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
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Unavailable
Hardcover
Condition: Used - Good
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Item description from seller
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 4047663-75
- Title
- Consumer Behavior in Fashion
- Author
- Rabolt, Nancy, Solomon, Michael
- Publisher
- Pearson Education, Limited
- Publication year
- 2008
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0131714740
- ISBN 13
- 9780131714748
- Edition
- 2 Edition.
- Item weight
- 2.61 pounds
- Dimensions
- N/A
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. "Consumer Behavior: In Fashion, Second Edition" not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers
"Synopsis" may belong to another edition of this title.
About the Author
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
San Francisco State University
San Francisco State University
"About the title" may belong to another edition of this title.