Consumer Behavior in Fashion
Rabolt, Nancy, Solomon, Michael
ISBN 10: 0131714740 ISBN 13: 9780131714748
Published by Pearson Education, Limited, 2008
Used
Hardcover
From
Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
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About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4047663-75
Synopsis:
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. "Consumer Behavior: In Fashion, Second Edition" not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers
About the Authors:
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
San Francisco State University
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Bibliographic Details
Title: Consumer Behavior in Fashion
Publisher: Pearson Education, Limited
Publication Date: 2008
Binding: Hardcover
Condition: Good
Edition: 2 Edition.