Consumer Behavior in Fashion
Solomon, Michael R; Rabolt, Nancy J
18 ratings by Goodreads
Language: English
Published by Prentice Hall, 2008
- Hardcover
- Used
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Seller Inventory # OTV.0131714740.VG
- Title
- Consumer Behavior in Fashion
- Author
- Solomon, Michael R; Rabolt, Nancy J
- Publisher
- Prentice Hall
- Publication year
- 2008
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0131714740
- ISBN 13
- 9780131714748
- Edition
- 2nd Edition
In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. "Consumer Behavior: In Fashion, Second Edition" not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers
"Synopsis" may belong to another edition of this title.
About the Author
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
San Francisco State University
San Francisco State University
"About the title" may belong to another edition of this title.
-OnTimeBooks-
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