Consumer Behavior (Fourth Edition, 198)
Delbert I. Hawkins,Roger J. Best,Kenneth A. Coney
Language: English
Published by McGraw-Hill Education, 1989
- Softcover
- Used
Seller: Book Express (NZ), Shannon, New ZealandBook Express (NZ)
AbeBooks seller since February 10, 2021
Condition: Used - Good
US$ 4.67
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Add to basketItem description from seller
796 pages. Tanning (cover, light tanning to pages).Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverag e of consumer behavior including the psychological, social, and managerial impli cations. The new edition features current and exciting examples that are tied in to global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outline s the consumer decision process. This text is known for its ability to link topi cs back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better c onsumers and better marketers.
Seller Inventory # 6551h
- Title
- Consumer Behavior (Fourth Edition, 198)
- Author
- Delbert I. Hawkins,Roger J. Best,Kenneth A. Coney
- Publisher
- McGraw-Hill Education
- Publication year
- 1989
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0256063311
- ISBN 13
- 9780256063318
- Edition
- 4th Edition
- Seller catalogs
- Business
"Synopsis" may belong to another edition of this title.
Book Express (NZ)
Shannon, New Zealand
AbeBooks seller since February 10, 2021
Shipping rates from New Zealand to U.S.A.
| Item | 14 to 45 business days | 14 to 20 business days |
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| First item | US$ 45.00 | US$ 73.00 |
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