Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace

Mittal, Banwari

ISBN 10: 0979133602 / ISBN 13: 9780979133602

Published by Open Mentis, 2007

About this Item

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Seller Inventory # GWV.0979133602.VG

Bibliographic Details

• Title: Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace
• Publisher: Open Mentis
• Publication Date: 2007
• Language: English
• ISBN 10: 0979133602
• ISBN 13: 9780979133602
• Binding: Hardcover
• Condition: very_good

About this title

Synopsis

A comprehensive body of Consumer Behavior Knowledge of interest to Professors and their students in marketing as a textbook; A reference book for university, business, and public libraries. Of interest to Marketing & Consumer Research professional. Extremely engaging in prose style.

About the Author

Banwari ('Ban') Mittal is a professor of marketing at N.K.U. He holds an MBA from IIMA and a Ph.D. in marketing from the University of Pittsburgh. His research has been published in such journals as Journal of Marketing, Psychology & Marketing, Journal of Consumer Behaviour, Journal of Retailing, and Marketing Theory. He has coauthored two books: ValueSpace (McGraw-Hill 2001, www.myvaluespace.com ) and Customer Behavior (Dryden Press, 1998, and Thomson Learning, 2002), both with Emory's Jag Sheth. The present book, arguably his magnum opus, is a digest of his understanding of Consumer Behavior, sixth-sensed through a decade of research, teaching, and contemplating everyday consumption.