Consumer Behavior and Managerial Decision Making

Frank R. Kardes

ISBN 10: 0321001990 / ISBN 13: 9780321001993

Published by Addison-Wesley, 1999

About this Item

Seller Inventory # 6093

Bibliographic Details

• Title: Consumer Behavior and Managerial Decision Making
• Publisher: Addison-Wesley
• Publication Date: 1999
• Language: English
• ISBN 10: 0321001990
• ISBN 13: 9780321001993
• Binding: Hardcover
• Condition: As New
• Dust Jacket Condition: No Jacket

About this title

Synopsis

For courses in Consumer Behavior. Kardes approaches the subject of consumer behavior by using experimental psychology as the foundation, and presents his material in three overlapping sections. The text not only discusses the principles and scientific research of consumer behavior but demonstrates how companies and organizations use them every day.

From the Back Cover

This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day. Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making. For individuals concerned with the attitudes and activities of today's buyer in the marketplace.