Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)
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Language: English
Published by McGraw-Hill Inc.,US, 1993
- Hardcover
- Used

Hardcover
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: third ] Publisher: Richard D Irwin Pub Date: 10/1/1992 Binding: Hardcover Pages: 625 third edition.
Seller Inventory # 6483548
- Title
- Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)
- Author
- J. Paul Peter, Jerry C. Olson
- Publisher
- McGraw-Hill Inc.,US
- Publication year
- 1993
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0256105677
- ISBN 13
- 9780256105674
- Edition
- 3rd Edition
Book by Peter J Paul Olson Jerry C
"Synopsis" may belong to another edition of this title.
From the Publisher
Introductory scenarios, examples and marketing strategy-in-action cases chosen for an European audience
Glossary, key terms concepts and annotated additional reading which covers European and American sources
Balanced treatment of major scientific approaches to the analysis of consumer behaviour
Includes cognitive, behavioural and environmental approaches
Full colour reproductions of advertisements
Glossary, key terms concepts and annotated additional reading which covers European and American sources
Balanced treatment of major scientific approaches to the analysis of consumer behaviour
Includes cognitive, behavioural and environmental approaches
Full colour reproductions of advertisements
"About the title" may belong to another edition of this title.
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