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Bibliographic Details

Title: Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)
Publisher: Richard D Irwin
Publication Date: 1992
Language: English
ISBN 10: 0256105677
ISBN 13: 9780256105674
Binding: Hardcover
Edition: 3rd Edition
Condition: Good

About this title

Synopsis

Book by Peter J Paul Olson Jerry C

From the Publisher

Introductory scenarios, examples and marketing strategy-in-action cases chosen for an European audience
Glossary, key terms concepts and annotated additional reading which covers European and American sources
Balanced treatment of major scientific approaches to the analysis of consumer behaviour
Includes cognitive, behavioural and environmental approaches
Full colour reproductions of advertisements

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