Consumer Behavior and Marketing Strategy (Irwin Series in Marketing). This item is unavailable.
Language: English
Published by -, 1993
- Hardcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
US$ 145.68
Item description from seller
Consumer Behavior and Marketing Strategy (Irwin Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Seller Inventory # 7719-9780256105674
- Title
- Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)
- Author
- -
- Publisher
- -
- Publication year
- 1993
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0256105677
- ISBN 13
- 9780256105674
- Edition
- 3rd Edition
"Synopsis" may belong to another edition of this title.
From the Publisher
Glossary, key terms concepts and annotated additional reading which covers European and American sources
Balanced treatment of major scientific approaches to the analysis of consumer behaviour
Includes cognitive, behavioural and environmental approaches
Full colour reproductions of advertisements
"About the title" may belong to another edition of this title.