Consumer Behavior and Marketing Strategy (Irwin Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Seller Inventory # 7719-9780256105674

Contact seller

Report this item

Bibliographic Details

Title: Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)
Publisher: McGraw-Hill Inc.,US
Publication Date: 1992
Language: English
ISBN 10: 0256105677
ISBN 13: 9780256105674
Binding: Hardcover
Edition: 3rd Edition
Condition: Very Good

About this title

Synopsis

Book by Peter J Paul Olson Jerry C

From the Publisher

Introductory scenarios, examples and marketing strategy-in-action cases chosen for an European audience
Glossary, key terms concepts and annotated additional reading which covers European and American sources
Balanced treatment of major scientific approaches to the analysis of consumer behaviour
Includes cognitive, behavioural and environmental approaches
Full colour reproductions of advertisements

"About this title" may belong to another edition of this title.

Store Description

Started in an unfortunate mother's basement in 2004 with books that a student layabout no longer needed, AwesomeBooks now stocks over 2 million titles which are ready to be sent to your door within 24hours of ordering. Our heritage is in supplying great quality used books. We have over 1.8 million books in our distribution centre ready to be shipped to you at any time. We also sell new books and are increasing our range of titles every day.

Visit Seller's Storefront

Seller's business information

WRAP Ltd
Unit 4,, 119 Loverock Road, Reading, RG30 1DZ, United Kingdom

Sale & Shipping Terms

Terms of Sale

All our books are used in either Good or Very Good condition. Should there be any problems after purchase email us and we will sort it out to your satisfaction.

Shipping Terms

We try to keep our shipping terms as simple as possible :)

Shipping cost for orders to other destinations vary, so please check your destination country for more details.

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	4 to 15 business days	4 to 15 business days
First item	US$ 5.52	US$ 5.52

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.