Consumer Behavior and Marketing Strategy (Irwin Series in Marketing) Peter, J. Paul and Olson, Jerry C.

Peter, J. Paul; Olson, Jerry C. [Other Contributor]

ISBN 10: 0256079617 / ISBN 13: 9780256079616

Published by Irwin Professional Publishing, 1990

About this Item

No marks inside; solid spine; clean cover. Light corner/edge wear.

Seller Inventory # 2606010903

Bibliographic Details

• Title: Consumer Behavior and Marketing Strategy (Irwin Series in Marketing) Peter, J. Paul and Olson, Jerry C.
• Publisher: Irwin Professional Publishing
• Publication Date: 1990
• Language: English
• ISBN 10: 0256079617
• ISBN 13: 9780256079616
• Binding: paperback
• Edition: 2nd Edition
• Condition: Very Good
• Weight: 47 ounces

About this title

Synopsis

Provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The 'Wheel of Consumer Analysis' helps the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact.

About the Author

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.