Consumer Behavior and Marketing Strategy

Peter, J, P. and Olson, J, C.

ISBN 10: 0072864877 / ISBN 13: 9780072864878

Published by Mcgraw-Hill Education, 2005

About this Item

This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780072864878.

Seller Inventory # 9729454

Bibliographic Details

• Title: Consumer Behavior and Marketing Strategy
• Publisher: Mcgraw-Hill Education
• Publication Date: 2005
• Language: English
• ISBN 10: 0072864877
• ISBN 13: 9780072864878
• Binding: Hardcover
• Condition: Poor
• Weight: 1350 grams
• Seller catalogs:
  • Business

About this title

Synopsis

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

About the Author

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.