Consumer Behavior
Minor, Michael, Mowen, John C.
ISBN 10: 0137371152 ISBN 13: 9780137371150
Published by Prentice Hall, 1997
Used
Hardcover
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Better World Books Ltd, Dunfermline, United Kingdom
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About this Item
Description:
Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 18043603-6
Synopsis:
By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.
From the Back Cover: The authors' goal in Consumer Behavior, Fifth Edition is three-fold—(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Consumer Behavior
Publisher: Prentice Hall
Publication Date: 1997
Binding: Hardcover
Condition: Good
Edition: 5th.
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Consumer Behaviour
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:0137371152. Seller Inventory # 8825403
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Consumer Behaviour
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Consumer Behaviour
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780137371150. Seller Inventory # 4304322
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Consumer Behaviour
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780137371150. Seller Inventory # 8825404
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Consumer Behaviour
Published by
Prentice Hall/Financial Times, 1998
ISBN 10: 0137371152
ISBN 13: 9780137371150
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Consumer Behavior (5th Edition)
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_423425755
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Consumer Behaviour
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Consumer Behavior (5th Edition)
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.45. Seller Inventory # G0137371152I4N01
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Consumer Behavior
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Consumer Behavior
Published by
Pearson Education (US) 01.08.1997., 1997
ISBN 10: 0137371152
ISBN 13: 9780137371150
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Condition: Gut. Auflage: 5th. 800 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 1463 25,7 x 20,6 x 3,3 cm, Gebundene Ausgabe. Seller Inventory # 336826
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