Consumer Behavior Models (Paperback)
Language: English
Published by Peter Lang AG, Bern, 2020
- Softcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
US$ 115.76
Quantity: 1 available
Add to basketItem description from seller
Paperback. The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only participates in co-production in visible business processes but also through consumption produces identity, image, meaning, value and experience in the marketplace. This book hereby emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization. This book emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…
Seller Inventory # 9783631804933
- Title
- Consumer Behavior Models (Paperback)
- Author
- Hasret Aktas
- Publisher
- Peter Lang AG, Bern
- Publication year
- 2020
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 3631804938
- ISBN 13
- 9783631804933
The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only participates in co-production in visible business processes but also through consumption produces identity, image, meaning, value and experience in the marketplace. This book hereby emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.
"Synopsis" may belong to another edition of this title.
About the Author
Hasret Aktaş is Associate Professor at Selçuk University, Faculty of Communication, Public Relations and Publicity Department.
Göksel Şimşek is Associate Professor at Selçuk University, Faculty of Communication, Public Advertising Department.
"About the title" may belong to another edition of this title.
AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
Shipping rates from Australia to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
|---|---|---|
| First item | US$ 37.00 | US$ 44.00 |
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The Nile Group Pty Ltd
42 Apex Drive
Truganina, VIC Australia 3029
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