Consumer Behavior
Olson, Jerry C., Peter, J. Paul
ISBN 10: 0072864877 ISBN 13: 9780072864878
Published by McGraw-Hill Higher Education, 2004
Used
Hardcover
From
Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since August 3, 2006
This specific item is no longer available.
About this Item
Description:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9904354-6
Synopsis:
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
About the Author: J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Consumer Behavior
Publisher: McGraw-Hill Higher Education
Publication Date: 2004
Binding: Hardcover
Condition: Very Good
Edition: 7th.
Top Search Results from the AbeBooks Marketplace
Stock Image
Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072864877I4N00
Stock Image
Consumer Behavior and Marketing Strategy
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780072864878. Seller Inventory # 9729454
Buy Used
US$ 16.55
US$ 18.08 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Consumer Behavior
Seller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-54111
Stock Image
Consumer Behavior
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-138874
Stock Image
Consumer Behavior
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. pp. 608 Illus. Seller Inventory # 56724269
Buy New
US$ 128.88
US$ 8.77 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Consumer Behavior
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 608 7th Revised Edition. Seller Inventory # 2651786994
Stock Image
Consumer Behavior
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. pp. 608. Seller Inventory # 1851787000
Buy New
US$ 142.03
US$ 11.72 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 1 available
Stock Image
Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA75800728648776
Buy Used
US$ 157.08
US$ 33.74 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available