Consumer Behavior
J. Paul Peter; Jerry Olson
ISBN 10: 0073529850 ISBN 13: 9780073529851
Published by McGraw-Hill/Irwin, 2007
Used
Hardcover
From
ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since July 2, 2009
This specific item is no longer available.
About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0073529850I4N00
Synopsis:
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
About the Author: J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Consumer Behavior
Publisher: McGraw-Hill/Irwin
Publication Date: 2007
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket