Consumer Behavior. This item is unavailable.
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Language: English
Published by McGraw-Hill/Irwin, 2007
- Hardcover
- Used
Unavailable
Hardcover
Condition: Used - Good
US$ 6.00
Item description from seller
Fast & Free Shipping – Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
Seller Inventory # ZWV.0073529850.G
- Title
- Consumer Behavior
- Author
- Peter, J. Paul; Olson, Jerry
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 2007
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0073529850
- ISBN 13
- 9780073529851
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
"Synopsis" may belong to another edition of this title.
About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About the title" may belong to another edition of this title.