Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Language: English

Published by Palgrave Macmillan, 2024

3031509498 / 9783031509490

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss 'work' in actual practice; and the relevance of digital and social media marketing.This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities.

Seller Inventory # 9783031509490

Title
Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Author
Eugene Y. Chan
Publisher
Palgrave Macmillan
Publication year
2024
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3031509498
ISBN 13
9783031509490
Item weight
446 grams
Dimensions
235x155x16 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
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