Language:Chinese.Paperback. Pub Date: 2025-09 Pages: 430 Publisher: Renmin University of China Press Understanding consumer behavior is the foundation of all business operations. This book is a knowledge navigation map of consumer behavior. providing a scientific method for understanding consumers. The 14th edition focuses on the characteristics of consumer behavior in the digital age. selecting rich examples of digital marketing communication. The new chapter Social and Cultural Identity foc.

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Bibliographic Details

Title: Consumer Behavior Purchase. Ownership. and Existence(Chinese Edition)
Language: English
ISBN 10: 7300342965
ISBN 13: 9787300342962
Binding: paperback
Condition: New

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NAN JING SHI JIANG NING QU NING YUAN DIAN ZI SHANG WU ZHONG XIN
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