Consumer Behavior Purchase. Ownership. and Existence(Chinese Edition)

Language: English

7300342965 / 9787300342962

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Seller: liu xing, Nanjing, JS, Chinaliu xing

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Softcover

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Item description from seller

Language:Chinese.Paperback. Pub Date: 2025-09 Pages: 430 Publisher: Renmin University of China Press Understanding consumer behavior is the foundation of all business operations. This book is a knowledge navigation map of consumer behavior. providing a scientific method for understanding consumers. The 14th edition focuses on the characteristics of consumer behavior in the digital age. selecting rich examples of digital marketing communication. The new chapter Social and Cultural Identity foc.

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Bibliographic details

Title
Consumer Behavior Purchase. Ownership. and Existence(Chinese Edition)
Author
KE LI SI TAI ER&amp#183; AN DONG NI YA&amp#183; LA SAI ER . [ MEI ] MAI KE ER&amp#183; SUO LUO MEN
Condition
New
Binding
paperback
Language
English
ISBN 10
7300342965
ISBN 13
9787300342962

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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NAN JING SHI JIANG NING QU NING YUAN DIAN ZI SHANG WU ZHONG XIN

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Nanjing, JS China 211100