Consumer Behavior in Retailing : An Indian Perpesctive

Language: English

Published by Scholars' Press Jun 2014, 2014

3639710169 / 9783639710168

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This item is printed on demand - Print on Demand Titel. Neuware -This book focuses on how different factors contribute in shaping consumers perceptions about organized retail stores and to identify factors affecting consumers' attitude towards organized retail stores. It also aims to discover motivating factors that attracts consumers to visit organized retail stores. Moreover, it not only intends to identify the factors affecting to consumer buying behavior while shopping at retail stores but also to bring out the preference parameters for shopping at organized retail stores rather than traditional stores. Whether consumers favor opening of such organized retail stores or not is also one of the research objective. Finally, the book brings out the areas of improvements for organized retail stores and suggests competent and innovative strategies for retail stores.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 668 pp. Englisch.

Seller Inventory # 9783639710168

Title
Consumer Behavior in Retailing : An Indian Perpesctive
Author
Riteshkumar Dalwadi
Publisher
Scholars' Press Jun 2014
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639710169
ISBN 13
9783639710168
Item weight
1,013 grams
Dimensions
220x150x41 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

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