Consumer Behavior
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Language: English
Published by Prentice Hall College Div, 1997
- Hardcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
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Fast Free Shipping – Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.
Seller Inventory # GWV.0133729885.LN
- Title
- Consumer Behavior
- Author
- Schiffman, Leon G.
- Publisher
- Prentice Hall College Div
- Publication year
- 1997
- Condition
- like_new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0133729885
- ISBN 13
- 9780133729887
This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are, types and importance of consumer research, and problems in performing research.
"Synopsis" may belong to another edition of this title.
From the Publisher
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
"About the title" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
5-star seller
AbeBooks seller since June 20, 2025
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