: Este libro, 'Consumer Behavior: Theory and Practice' de C. Glenn Walters, es una exploraci�n profunda del comportamiento del consumidor. Publicado en 1978 por R. D. Irwin, esta tercera edici�n ofrece una visi�n completa del tema, con 608 p�ginas de contenido que incluyen referencias bibliogr�ficas e �ndices. El libro aborda temas relacionados con el marketing, las ventas y la gesti�n, proporcionando una base s�lida para comprender las din�micas del comportamiento del consumidor. EAN: 9780256019995 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: Consumer Behavior: Theory and Practice Autor: C. Glenn Walters Editorial: R. D. Irwin Idioma: en P�ginas: 608 Formato: tapa blanda.

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Bibliographic Details

Title: Consumer Behavior: Theory and Practice
Publisher: R. D. Irwin
Publication Date: 1978
Language: English
ISBN 10: 0256019991
ISBN 13: 9780256019995
Binding: Soft cover
Edition: 3rd Edition
Condition: Very Good

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