Consumer Behaviour 2ED. This item is unavailable.
Language: English
Published by Cengage Australia, 2020
- Softcover
- New
Seller: SMASS Sellers, IRVING, TX, U.S.A.SMASS Sellers
4-star seller
AbeBooks seller since February 22, 2022
Unavailable
Softcover
Condition: New
US$ 62.64
Item description from seller
Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Seller Inventory # SNTA-236048
- Title
- Consumer Behaviour 2ED
- Author
- Chan, Eugene; MacInnis, Deborah J.; Pieters, Rik; Hoyer, Wayne; Northey, Gavin
- Publisher
- Cengage Australia
- Publication year
- 2020
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0170439976
- ISBN 13
- 9780170439978
- Edition
- 2nd Edition
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.
"Synopsis" may belong to another edition of this title.