Title: Consumer Behaviour: Buying, Having, and Being, Third Canadian Edition (3rd Edition)
Publisher: Pearson Canada
Publication Date: 2004
Language: English
ISBN 10: 0131218816
ISBN 13: 9780131218819
Binding: Hardcover
Edition: 3rd Edition
Condition: Very Good
Dust Jacket Condition: No Jacket
Weight: 3 pounds

About this title

Synopsis

For third-year courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses.

Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

"About this title" may belong to another edition of this title.

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