Consumer Behaviour: A European Perspective: Enhanced Media Ed

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers.

This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.

Michael Solomonis Human Sciences Professor of Consumer Behaviour at Auburn University, Alabama, USA.

Gary Bamossyis Professor of Marketing, Vrije Universiteit, Amsterdam and Director of the Global Business Program, University of Utah, USA. 

Soren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense.

Margaret K. Hoggis Professor of Consumer