Consumer Behaviour: A European Perspective

Michael R. Solomon, Gary Bamossy, Prof Søren Askegaard, Margaret K. Hogg

ISBN 10: 027371726X / ISBN 13: 9780273717263

Published by Financial Times/ Prentice Hall 16/11/2009, 2009

About this Item

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Bibliographic Details

• Title: Consumer Behaviour: A European Perspective
• Publisher: Financial Times/ Prentice Hall 16/11/2009
• Publication Date: 2009
• Language: English
• ISBN 10: 027371726X
• ISBN 13: 9780273717263
• Binding: Soft cover
• Edition: 4th Edition
• Condition: Very Good

About this title

Synopsis

Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters.
This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.

About the Author

Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's university in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester, in addition to this book, he is the coauthor of the widely-used text book Marketing: Real People, Real Decisions.
Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Soren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark. He has a post graduate Diploma in Communication Studies from the Sorbonne university, Paris, and a Ph.D. in Business studies from Odense University.
Margaret K. Hogg, Ph.D., holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University.