Consumer Behaviour. A European Perspective

Michael R. Solomon, Gary Bamossy, Prof Soren Askegaard

ISBN 10: 0273687522 / ISBN 13: 9780273687528

Published by Prentice Hall, 2006

About this Item

Broschiert Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Broschiert Prentice Hall , 2006 , Consumer Behaviour. A European Perspective, Michael R. Solomon, Gary Bamossy, Prof Soren Askegaard, 0273687522, BU383128.

Seller Inventory # BU383128

Bibliographic Details

• Title: Consumer Behaviour. A European Perspective
• Publisher: Prentice Hall
• Publication Date: 2006
• Language: English
• ISBN 10: 0273687522
• ISBN 13: 9780273687528
• Binding: Soft cover
• Edition: 3rd Edition
• Condition: Sehr gut - gebraucht
• Seller catalogs:
  • Ratgeber

About this title

Synopsis

Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.