Consumer Behaviour. A European Perspective

Solomon, Michael, Gary Bamossy and Soren Askegaard:

ISBN 10: 0273687522 / ISBN 13: 9780273687528

Published by Financial Times Prent.Int, 2006

About this Item

701 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 1423.

Seller Inventory # 323715

Bibliographic Details

• Title: Consumer Behaviour. A European Perspective
• Publisher: Financial Times Prent.Int
• Publication Date: 2006
• Language: English
• ISBN 10: 0273687522
• ISBN 13: 9780273687528
• Binding: Taschenbuch
• Edition: 3rd Edition
• Condition: Gut
• Weight: 1423 grams
• Seller catalogs:
  • Alle Bücher

About this title

Synopsis

Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.