Consumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges

This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries.

The COVID-19 pandemic has affected every aspect of consumer behaviour, including expenses, ways of shopping, eating, lifestyle, use of technology and individual decision-making processes. This volume presents a carefully selected and logically structured collection of chapters, which aim to identify the factors that influence these new purchase patterns and evaluate how managers, retailers and marketers can develop appropriate strategies that respond to these changes in the market going forward. This book explores the effects of multiple socio-economic factors on individual consumption behaviours and features an array of international case studies.

This book is of pivotal interest for students, scholars and researchers interested in consumer behaviour within the tourism and hospitality industries, as well as providing a useful tool for professionals to develop appropriate strategies that meet the evolving needs of consumers in the market.

Saloomeh Tabari is a Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff University. Her research centres on customer experience, in particular intercultural communication and sensitivity in service and marketing. She has a special interest in issues relating to cultural differences, cross-cultural and cultural centrism, and the provision of service and marketing to different customers to enhance their experiences and perceptions by adopting strategies based upon changes in consumer behaviour. She co-edited Global Strategic Management in the Service Industry: A Perspective of the New Era and Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing. She is on the Editorial Board of international journals and is Associate Editor of the Journal of Islamic Marketing.

Wei Chen is a Senior Lecturer in Strategic Management at Sheffield Hallam University. He has wide experience in cross-culture management in the hospitality and tourism industry. His book International Hospitality Management with Professor Alan Clarke has been published in English, French and Portuguese and he has translated books such as Trade Show and Event Marketing into different languages. He is the chief overseas editor for Finance and Economy, a business magazine, in China. Wei Chen is also a Senior Business Advisor of a renowned sport company in England.

Nazan Colmekcioglu is a Senior Lecturer (Associate Professor) in Marketing and Strategy at Cardiff University and a Visiting Professor at the University of International Business and Economics in Beijing. Her research interests include consumer behaviour in online and offline environments, particularly focusing on factors such as ethical ideology, culture, religion and emotions of customers to understand consumption and anti-consumption attitudes towards products and services in different industries.