Consumer Behaviour (Paperback)

Deborah J. MacInnis

ISBN 10: 0170439976 / ISBN 13: 9780170439978

Published by Cengage Learning EMEA, South Melbourne, 2020

About this Item

Paperback. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9780170439978

Bibliographic Details

• Title: Consumer Behaviour (Paperback)
• Publisher: Cengage Learning EMEA, South Melbourne
• Publication Date: 2020
• Language: English
• ISBN 10: 0170439976
• ISBN 13: 9780170439978
• Binding: Paperback
• Edition: 2nd Edition
• Condition: new

About this title

Synopsis

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.