Consumer Behaviour: A Practical Guide
Language: English
Published by Routledge, 2015
Series: Book 1 of 6 - Routledge Library Editions: Consumer Behaviour
- Hardcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Good
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Add to basketItem description from seller
Seller Inventory # 5807227
- Title
- Consumer Behaviour: A Practical Guide
- Author
- Foxall, Gordon
- Publisher
- Routledge
- Publication year
- 2015
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138832367
- ISBN 13
- 9781138832367
- Item weight
- 450 grams
- Series
- Book 1 of 6: Routledge Library Editions: Consumer Behaviour
- Seller catalogs
- Business
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
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Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
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Anybook Ltd.
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