Consumer Behaviour : A Practical Guide
Language: English
Published by Routledge, 2016
Series: Book 1 of 6 - Routledge Library Editions: Consumer Behaviour
- Softcover
- New
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Title
- Consumer Behaviour : A Practical Guide
- Author
- Foxall, Gordon
- Publisher
- Routledge
- Publication year
- 2016
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1138832391
- ISBN 13
- 9781138832398
- Series
- Book 1 of 6: Routledge Library Editions: Consumer Behaviour
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
GreatBookPricesUK
Woodford Green, United Kingdom
AbeBooks seller since January 28, 2020
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