nach der Bestellung gedruckt Neuware - Printed after ordering - This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

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Bibliographic Details

Title: Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Publisher: Routledge
Publication Date: 2014
Language: English
ISBN 10: 1138832367
ISBN 13: 9781138832367
Binding: Buch
Condition: Neu
Dimensions: 222 millimeters width by 145 millimeters height by 15 millimeters depth
Weight: 402 grams

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Synopsis

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

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Foxall, Gordon R.

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AHA-BUCH GmbH
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