Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide

Language: English

Published by Routledge, 2016

1138832391 / 9781138832398

Series: Book 1 of 6 - Routledge Library Editions: Consumer Behaviour

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Seller Inventory # 9781138832398

Title
Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Author
Gordon Foxall
Publisher
Routledge
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1138832391
ISBN 13
9781138832398
Item weight
274 grams
Dimensions
216x140x12 mm
Series
Book 1 of 6: Routledge Library Editions: Consumer Behaviour

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.25US$ 50.46
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