nach der Bestellung gedruckt Neuware - Printed after ordering - This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

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Bibliographic Details

Title: Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Publisher: Routledge
Publication Date: 2016
Language: English
ISBN 10: 1138832391
ISBN 13: 9781138832398
Binding: Taschenbuch
Condition: Neu
Dimensions: 216 millimeters width by 140 millimeters height by 12 millimeters depth
Weight: 274 grams

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Synopsis

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

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Foxall, Gordon R.

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