Consumer Behaviour (RLE Consumer Behaviour) | A Practical Guide

Gordon Foxall

ISBN 10: 1138832367 / ISBN 13: 9781138832367

Published by Routledge, 2014

About this Item

Consumer Behaviour (RLE Consumer Behaviour) | A Practical Guide | Gordon Foxall | Buch | Einband - fest (Hardcover) | Englisch | 2014 | Routledge | EAN 9781138832367 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Seller Inventory # 128526952

Bibliographic Details

• Title: Consumer Behaviour (RLE Consumer Behaviour) | A Practical Guide
• Publisher: Routledge
• Publication Date: 2014
• Language: English
• ISBN 10: 1138832367
• ISBN 13: 9781138832367
• Binding: Buch
• Condition: Neu
• Dimensions: 222W x 145H x 15D millimeters 222 millimeters width by 145 millimeters height by 15 millimeters depth
• Weight: 402 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

About the Author

Foxall, Gordon R.