Title: Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour)
Publisher: Routledge 2014-11-26
Publication Date: 2014
Language: English
ISBN 10: 1138832367
ISBN 13: 9781138832367
Binding: Hardcover
Condition: New

About this title

Synopsis

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

About the Author

Foxall, Gordon R.

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