Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour)

Foxall, Gordon R.

ISBN 10: 1138832367 / ISBN 13: 9781138832367

Published by Routledge, 2014

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Like New.

Seller Inventory # ERICA75811388323675

Bibliographic Details

• Title: Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour)
• Publisher: Routledge
• Publication Date: 2014
• Language: English
• ISBN 10: 1138832367
• ISBN 13: 9781138832367
• Binding: Hardcover
• Condition: Like New
• Book Type: book

About this title

Synopsis

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

About the Author

Foxall, Gordon R.