Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour)
Foxall, Gordon R.
ISBN 10: 1138832367 ISBN 13: 9781138832367
Published by Routledge, 2014
New
Hardcover
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Ria Christie Collections, Uxbridge, United Kingdom
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In. Seller Inventory # ria9781138832367_new
Synopsis:
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
About the Author: Foxall, Gordon R.
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Bibliographic Details
Title: Consumer Behaviour (RLE Consumer Behaviour):...
Publisher: Routledge
Publication Date: 2014
Binding: Hardcover
Condition: New