Consumer Behaviour

Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.

Martin Evans is a Senior Fellow at Cardiff Business School. He previously held professorial posts at the Universities of Portsmouth, Glamorgan and West of England. His industrial experience was with Hawker Siddeley and then as a consultant to a variety of organizations over 30 years. Martin's specialist areas include direct marketing, consumer behaviour and marketing research and information and he has over 180 publication including eight books, mostly in these areas. He is an academic prize winner at the International Marketing Communications Conference, the Academy of Marketing, the Learning and Teaching Support Network ( ITSN) and Institute of Direct Marketing. He is a Fellow of Both the Chartered Institute of Marketing and Institute of Direct Marketing.

Ahmad Jamal is a Senior Lecturer in Marketing and Strategy and the Coordinator for the Ethnic Marketing research Group at Cardiff Business School. He received his PhD in Consumer Behaviour from University of Bradford. Ahmad is a former Deputy Secretary of the Academy of Marketing UK, a member of Association of Consumer Research and a Deputy Senior Examiner for Marketing Planning at the Chartered Institute of Marketing. His research interests include cross-cultural, consumer behaviour, self-concept, service quality, brand evaluations and  customer satisfaction, and he has published 15 articles in various publications. His major areas of teaching include consumer behaviour, advertising and other forms of marketing communications.

Gordon Foxall is Distinguished Research Professor at Cardiff University. His chief research interests lie in psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy. He has published some 16 books and over 250 articles and papers on these and related themes and has previously held professorial appointments at the Universities of Strathclyde, Birmingham and Keele. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and was recently elected an Academician by the Academy of Learned Societies for the Social Sciences (AcSS).