Consumer Choice Process: An Empirical Study of Indian Consumers

Rashmi Aggarwal

ISBN 10: 3659481246 / ISBN 13: 9783659481246

Published by LAP LAMBERT Academic Publishing, 2013

About this Item

Consumer Choice Process: An Empirical Study of Indian Consumers | Rashmi Aggarwal | Taschenbuch | 264 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783659481246 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Seller Inventory # 105583429

Bibliographic Details

• Title: Consumer Choice Process: An Empirical Study of Indian Consumers
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2013
• Language: English
• ISBN 10: 3659481246
• ISBN 13: 9783659481246
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 17D millimeters 220 millimeters width by 150 millimeters height by 17 millimeters depth
• Weight: 411 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Consumer choice process is that aspect of consumer behaviour, which, if based on intuition can lead to misleading results. Measurement of consumer choice process with the help of choice models makes the results reliable as well as trust worthy. In order to build long-term relationship with consumers, marketers need to understand how consumers actually make their purchase decisions so as to design appropriate marketing programs. If the companies are able to change the mindset of the consumers, that is, if they are able to make the consumers buy their brands, there would be immense chances for higher growth in future. This book provides a platform to cope with increased competition in light of the dynamics of consumer shopping behaviour. Marketers can utilize the existing patterns of information search behaviour in their target market in order to launch a new product or to reposition their existing product. Brand choice probabilities can be used for market segmentation. New products and marketing programs can be targeted at those consumers who frequently switch brands by studying their switching behaviour.

About the Author

Dr. Rashmi, M.Com, PhD.,Studied at Guru Nanak Dev University, Amritsar, Punjab (India). Assistant Professor at D.A.V. College, Bathinda, Punjab (India) with three years of teaching experience and nine articles published in national and international referred journals.