Consumer Driven Electronic Transformation

Language: English

Published by Springer, Springer Okt 2010, 2010

3642061494 / 9783642061493

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This item is printed on demand - Print on Demand Titel. Neuware -In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the a- pices of the ECR Europe Academic Partnership and ECR Journal: Inter- tional Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2002, the Symposia have become important, unique - casions in the international calendar of business research. No other event brings together in a university environment distinguished academics, bu- ness practitioners and consultants to explore the development of the c- sumer goods industry through collaborative management. The papers c- lected here, first presented in Athens, represent an important contribution to the research literature of modern business. The wide-scale institutional development of collaborative practices in the European consumer goods business began in 1994 with the creation of ECR (¿Efficient Consumer Response¿) Europe, a joint initiative of ma- facturers and retailers working together to improve the quality and p- formance of the value chain. At the heart of ECR was a business envir- ment characterised by dramatic advances in information technology, shifts in consumer demand, and the increasing movements of goods across int- national borders. This new reality required a fundamental reconsideration of the most effective way of delivering the right products to consumers at the right price.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 268 pp. Englisch.…

Seller Inventory # 9783642061493

Title
Consumer Driven Electronic Transformation
Author
Georgios I. Doukidis
Publisher
Springer, Springer Okt 2010
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3642061494
ISBN 13
9783642061493
Item weight
411 grams
Dimensions
235x155x15 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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