Consumer Goods Subscriptions: How to Win in Retail in the 21st Century
Language: English
Published by De Gruyter, 2021
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
US$ 27.40
Quantity: Over 20 available
Add to basketItem description from seller
In English.
Seller Inventory # ria9783110735116_new
- Title
- Consumer Goods Subscriptions: How to Win in Retail in the 21st Century
- Author
- Bischof, Severin; Rudolph, Thomas
- Publisher
- De Gruyter
- Publication year
- 2021
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3110735113
- ISBN 13
- 9783110735116
- Item weight
- 250 grams
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores.
Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.
"Synopsis" may belong to another edition of this title.
About the Author
Severin Bischof, Thomas Rudolph, both of University of St. Gallen, Switzerland
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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