Consumer Information Processing : Decision Making

Language: English

Published by Vibrant Publishers, 2025

1636515908 / 9781636515908

Series: Book 34 of 44 - Legend in Consumer Behavior

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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nach der Bestellung gedruckt Neuware - Printed after ordering - Consumer Information Processing: Decision Making by James R. Bettman provides a pioneering exploration into how consumers perceive, interpret, and respond to information when making purchase decisions. Drawing from cognitive psychology, behavioral science, and marketing strategy, Bettman constructs a detailed framework that decodes the mental models consumers use to evaluate alternatives and make trade-offs. This book dives deep into the mechanics of memory, attention, and learning, showcasing how these processes influence buying behavior across product categories.Ideal for academics, market researchers, and behavioral economists, the book blends empirical research with theoretical models to reveal how consumers process complexity, cope with uncertainty, and adapt over time. It also touches on real-world applications-from advertising effectiveness to digital interface design-offering critical insight for brands looking to influence decision-making pathways.Part of the Legend in Consumer Behavior series, this edition cements Bettman's legacy as a transformative thinker in the field. For anyone studying or influencing consumer behavior, this book remains an essential, research-driven resource.…

Seller Inventory # 9781636515908

Title
Consumer Information Processing : Decision Making
Author
James R. Bettman
Publisher
Vibrant Publishers
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1636515908
ISBN 13
9781636515908
Item weight
583 grams
Dimensions
229x152x22 mm
Series
Book 34 of 44: Legend in Consumer Behavior

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.21US$ 50.41
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