Consumer Informational Privacy: Current Knowledge and Research Directions (Foundations and Trends(r) in Marketing)

Beke, Frank T; Eggers, Felix; Verhoef, Peter C

ISBN 10: 1680834428 / ISBN 13: 9781680834420

Published by Now Publishers, 2018

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Seller Inventory # I-9781680834420

Bibliographic Details

Title: Consumer Informational Privacy: Current ...

Publisher: Now Publishers

Publication Date: 2018

Binding: Soft cover

Condition: New

About this title

Synopsis:

Consumer Informational Privacy: Current Knowledge and Research Directions has two objectives: First, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts. Second, the monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.