Title: Consumer Informational Privacy: Current Knowledge and Research Directions (Foundations and Trends (R) in Marketing)
Publisher: Now Publishers
Publication Date: 2018
Language: English
ISBN 10: 1680834428
ISBN 13: 9781680834420
Binding: Soft cover
Condition: New

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Synopsis

Consumer Informational Privacy: Current Knowledge and Research Directions has two objectives: First, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts. Second, the monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.

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