Consumer Innovation at the Base of the Pyramid

Language: English

Published by Springer Fachmedien Wiesbaden Apr 2014, 2014

3658051043 / 9783658051044

Series: Book 3 of 19 - Forschungs-/Entwicklungs-/Innovations-Management

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Approximately one-third of the world's population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets. 188 pp. Englisch.

Seller Inventory # 9783658051044

Title
Consumer Innovation at the Base of the Pyramid
Author
Sarah Praceus
Publisher
Springer Fachmedien Wiesbaden Apr 2014
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3658051043
ISBN 13
9783658051044
Item weight
251 grams
Dimensions
210x148x11 mm
Series
Book 3 of 19: Forschungs-/Entwicklungs-/Innovations-Management

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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BuchWeltWeit Ludwig Meier e.K.

Germany