Consumer Innovation at the Base of the Pyramid

Language: English

Published by Springer Vieweg Apr 2014, 2014

3658051043 / 9783658051044

Series: Book 3 of 19 - Forschungs-/Entwicklungs-/Innovations-Management

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This item is printed on demand - Print on Demand Titel. Neuware -Approximately one-third of the world's population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonalities versus consumer innovations from the developed world are identified. Furthermore, Sarah Praceus examines the effects of innovation-relevant resources and contextual factors on the innovative outcomes at the BoP. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 188 pp. Englisch. …

Seller Inventory # 9783658051044

Title
Consumer Innovation at the Base of the Pyramid
Author
Sarah Praceus
Publisher
Springer Vieweg Apr 2014
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3658051043
ISBN 13
9783658051044
Item weight
251 grams
Dimensions
210x148x11 mm
Series
Book 3 of 19: Forschungs-/Entwicklungs-/Innovations-Management

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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AbeBooks seller since January 23, 2017

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