Consumer Intentions in the Digital Age : Factors Shaping Online Purchasing in the Retail Industry

Language: English

Published by Eliva Press, 2025

9999330533 / 9789999330534

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - This study examines the factors influencing online purchasing intention of customers in the retail industry, with particular reference to supermarkets in Sri Lanka's Western Province. In the context of a rapidly evolving digital marketplace, understanding consumer behavior has become increasingly significant for both scholars and practitioners. The research investigates critical determinants such as trust, convenience, price perception, product variety, and technological adoption, highlighting their impact on consumer decision-making in online retailing. By focusing on supermarkets, which represent a vital component of the retail sector, the study provides a nuanced understanding of how customer attitudes and perceptions shape purchasing intentions.The findings contribute to the existing body of knowledge in consumer behavior, e-commerce, and retail management, while offering practical implications for supermarket operators, policymakers, and industry stakeholders seeking to enhance online engagement strategies. This work is intended as a resource for academics, researchers, students of business and management, and practitioners interested in consumer behavior and the development of digital retailing in emerging economies.

Seller Inventory # 9789999330534

Title
Consumer Intentions in the Digital Age : Factors Shaping Online Purchasing in the Retail Industry
Author
S. M. Darshani Nuwanthika Jayawardane
Publisher
Eliva Press
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
9999330533
ISBN 13
9789999330534
Item weight
148 grams
Dimensions
229x152x5 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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First itemUS$ 40.07US$ 51.52
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